While some establishments choose to
decorate for Christmas from mid November or early December, others decorate for
the holiday at the end of October and early November. Whether they are aware of
it or not, these decisions affect their customers in different ways.
Some may be turned off by the festive
cups Starbucks offers at the beginning of November. Others find joy in the
Christmas light displays at Mozart’s.
RTF Junior Alex Michaels feels that the
holiday season has been tainted by consumerism. A frequent Starbucks studier,
Michaels said the festive cups bother him because they are sold to customers so
early. He said this promotes a sense of commerciality instead of true holiday
spirit.
Aliya Ispahany, a dedicated Mozart’s
patron, disagrees with Michaels. Ispahany said though the decorations are in
fact set up early, it only adds to the Christmas spirit. She said the early set
up encourages her to feel excited with holiday spirit, not consumerism.
Though members of the Austin community
share conflicting views regarding the proper time to decorate for and celebrate
Christmas, one thing remains certain: it is apparent from these interviews that
holiday overload either enhances or hinders business.
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