Good Video Example

Why All the Interest in Pinterest? 

I like the way this video personalizes an explanation of a new online technology. Rather than relying solely on screen shots that demonstrate the logistics of how a website works and discussing the statistics of Pinterest use, it illustrates the impact and utility of the social media site through a specific Pinterest user who uses it as inspiration for jewelry design. I like the way the video starts with a close-up of the designer's hands working and intercuts the interview with action shots of her typing and scrolling from multiple angles. I thought the tight side shot of the designer's eye, where the glow of the screen on her face makes it obvious what she's looking at, was a particularly effective way to align the video with what the narrator was saying about the visual nature of Pinterest. Overall, I felt that the sequence and content of shots in the video was pretty dynamic for a piece on a website  -- which is visually static itself. The only thing that seems to present a notable opportunity for criticism, to me, is that the video occasionally lingers on the interviewed designer just a bit too long.